Eridani is a women’s footwear brand that combines stylish design with comfort for the modern Indian woman. Their collections cover a wide range of styles—flats, wedges, heels (block, kitten, stiletto, etc.), loafers, boots, mules, and casual sandals—catering to various occasions from work to parties. Designwise, Eridani emphasizes minimal elegance and trend-awareness, striving to balance aesthetics with comfort. They offer collections which change seasonally, incorporating embellishments and festive styles, yet also include everyday and work-friendly options. User experience is given importance: the brand promises an effortless online shopping process, a variety of sizes, and both flats and heels designed to feel good. Additionally, apart from online presence, they have physical retail stores in key Mumbai locations.
Erode is a cultural luxury brand rooted in the rich heritage of Dravidian culture, serving as a poignant reminder that erosion extends beyond landscapes to the intangible traditions at risk of being lost. The brand draws inspiration from the spirit, textures, and stories that have shaped identity across generations.Each creation is a quiet rebellion—a bridge connecting a silenced culture with a world that often forgets to listen. Through thoughtful craftsmanship, Erode’s pieces embody forgotten songs, earthy hues, and the enduring strength of slow, intentional making.Erode stands in defiance of oblivion—ensuring that what erodes may endure.
Escape By Aishwarya is a contemporary women's fashion brand founded by designer Aishwarya Jain in 2018. The label is dedicated to offering everyday essentials with a touch of extraordinary, aiming to provide garments that are both stylish and comfortable for the modern woman.The brand's design philosophy emphasizes minimalistic aesthetics, versatility, and cultural appreciation. Collections such as Bloom, Katha, and Classic reflect these values, featuring pieces that seamlessly transition from day to night wear. Each garment is crafted with attention to detail, ensuring quality and comfort.Escape By Aishwarya has experienced significant growth since its inception, with collections now available at over 45 designer stores across India and collaborations with multiple online platforms. The brand also hosts numerous exhibitions and pop-up events, expanding its reach to a broader audience.The label's commitment to quality and customer satisfaction is evident in its offerings, which include standard sizes as well as customized fittings to cater to individual preferences. Aishwarya Jain's vision for Escape is to make the brand a part of every woman's everyday essentials, blending Indian roots with global fashion sensibilities.
Essgee crafts statement pieces designed to be cherished for a lifetime. Rooted in a bohemian spirit with a modern edge, the brand blends intricate craftsmanship with effortless silhouettes. Each collection showcases hand-embroideries, experimental textures, and unique fabrics that evoke a sense of wanderlust and individuality.What began as a love letter to resort wear has evolved into a celebration of personal style—where fashion meets the art of escape. Essgee creates clothing that feels like a dream: flowing, soulful, and full of story.Founded by Sagrika Grover, the brand believes in the power of detail and the beauty of effortless design. Essgee’s pieces are crafted for wanderers, storytellers, and bold spirits who embrace authenticity. With a focus on understated elegance, the brand’s silhouettes tell stories, and its textures whisper adventure.This is the spirit of Essgee: design that breathes, feels, and lingers beyond the moment.
Estaa is a Mumbai‑based fine jewellery label founded by Swati Shah and her son Pratik Shah. After returning from business school, Pratik developed a deep passion for the craft of jewellery-making—working with metalsmiths, model designers, and gem setters—and eventually co-founded Estaa in 2010 alongside his mother.Estaa specializes in both bridal haute couture and contemporary jewellery, working in materials such as gold, silver, titanium, and recycled aluminium. Their pieces often feature natural diamonds and colored gemstones. Over time, the brand has expanded into sustainable design, launching a “Neel” collection crafted from recycled aluminium and set with diamonds, with part of the proceeds supporting environmental causes.The brand is also uniquely collaborative. It has partnered with international institutions and artists, including working with the Barbier‑Mueller Museum, Indian tribal and folk artists (Warli, Sangtam, walnut‑wood painters), and French artist Mailys Seydoux Dumas through its creative platform KARI. Estaa also maintains a flagship atelier in Kala Ghoda, Mumbai, reflecting its focus on combining art, design, and jewellery.In aesthetic terms, Estaa blends Indian heritage motifs and symbolism with modern and experimental forms. Their “Arya” line, for instance, features ultralight titanium jewellery set with gemstones and diamonds, drawing from architecture, nature, and Bombay’s urban identity.Estaa serves a clientele that includes both discerning domestic customers and international buyers—its pieces are featured on curated luxury marketplaces and are sought for their design integrity, material quality, and storytelling depth.
Ethik’s Vegan Shoes line is a cruelty-conscious footwear collection showcasing non-leather formal shoes, sneakers, slip-ons, and more—all crafted without animal-derived materials. With styles like “Tassel Tux,” “Monk Icon,” “The Executive,” and “The Gentlemen,” the collection balances sleek aesthetics and everyday functionality. Every design is PETA-recognized and reflects Ethik’s broader commitment to sustainable, ethical fashion made to last. Free shipping, COD, and multiple colour & size options reinforce their accessibility and inclusive approach.
Ethik is a Bengaluru-based leather-free fashion label founded in 2013 that champions cruelty-free, sustainable accessories and footwear. The brand designs men’s formal shoes, slip-ons, sneakers, as well as belts and wallets—crafted from premium non-leather materials that look and feel like leather but avoid animal cruelty. Ethik positions itself as an activist label, refusing to accept animal skin as a necessity for fashion, and promoting a world where style and ethics coexist. Featured on Shark Tank India, and recognized by PETA India as one of the best vegan men’s shoe brands in 2024, Ethik continues to expand its repertoire into vegan sneakers, accessories, and formal wear. Their product lines highlight both everyday utility and sustainable style, with emphasis on craftsmanship, durability, and environmental responsibility.
