This brand is built on the belief that clothing should feel as good as it looks. Centered on comfort, functionality, and style, every piece is thoughtfully crafted using breathable, handwoven fabrics and natural dyes, ensuring both wearability and a lighter impact on the planet. Customers often praise the collections for their “unmatched comfort.”Designed for real life, the brand emphasizes practical features like flattering fits, roomy pockets, and adjustable waists, while maintaining timeless, wearable silhouettes that seamlessly integrate into everyday wardrobes. Sustainability is embedded throughout—from organic fabrics and eco-friendly packaging to partnerships with artisans—making each creation as responsible as it is stylish.
Ekaya is India’s first handloom luxury brand, showcasing the exquisite artistry of Banarasi textiles crafted by skilled Indian artisans. With a legacy spanning over 120 years and four generations, the brand is dedicated to preserving and elevating Banarasi craftsmanship.Rooted in a community of over 10,000 weavers, Ekaya redefines handloom textiles by merging heritage with contemporary luxury. The brand pioneered a unique collaboration model that unites renowned designers with artisans, creating innovative collections that honor tradition while appealing to a global clientele.By bridging the gap between India’s weaving communities and international markets, Ekaya empowers artisans to develop fresh, original designs—repositioning Banarasi textiles as timeless luxury.
Elinor Jewels is an Indian fashion accessories brand that focuses on gold‑plated jewellery pieces combining trend appeal with everyday wearability. It offers a wide assortment of earrings, necklaces, rings, and bracelets, often styled with motifs like huggies, hoops, pendants, studs, and charms such as “flower,” “heart,” “evil eye,” and similar popular themes.The brand emphasizes customer confidence through features like express delivery, easy returns, and a warranty period. It positions itself in the demi‑fine segment—stylish, accessible items rather than heavy luxury—making use of 18K gold plating to enhance perceived value without premium fine jewellery pricing.Elinor Jewels often has special promotions (for example “Buy 2 Get 2 Free”) and frequently updates its lineup with new arrivals, bestsellers, and curated collections aimed at gifting or festive occasions. Its category organization allows shopping by theme, type of jewellery (studs, drops, etc.), and price tiers, helping customers find both subtle everyday pieces and more statement‑worthy options.
Ella Stein is an Indian-based jewellery brand that aims to make authentic diamond jewellery more accessible and ethically produced. It positions itself as a “doing diamonds differently” brand by combining sustainable practices with transparent pricing and social commitment.The brand uses recycled sterling silver and responsibly sourced, conflict‑free diamonds in its creations. Its manufacturing is internalized, with each stage—from design to production—kept within its own facilities to maintain quality and accountability. Women artisans play a central role in its production, and Ella Stein provides them with fair wages and benefits.Ella Stein offers a diverse range of jewellery including necklaces, earrings, rings, bracelets, and charms. Its designs balance sophistication and everyday wearability, often featuring clean lines, charm elements, and contemporary aesthetics.Pricing is structured to be direct and honest, avoiding excessive markups. Ella Stein also emphasizes social impact: its diamonds are cut and polished by women working from home in Gujarat, contributing to community upliftment.In summary, Ella Stein stands at the intersection of ethical luxury and accessible fine jewellery, appealing to those who seek beautiful, meaningful diamonds without compromising on values or transparency.
Elleganti is a luxury brand celebrated for its exquisite footwear and handbags, crafted from the finest leathers and adorned with hand-placed crystals and jeweled filigree. Each creation reflects the brand’s dedication to artistry, where timeless sophistication meets meticulous craftsmanship. From the careful selection of rich materials to the final hand-stitched embellishments, Elleganti ensures every piece balances comfort with elegance. More than just accessories, Elleganti offers an experience of opulence and refinement, redefining contemporary luxury with designs meant to be adored.
Founded in 2016, Emblaze is a high-end, Made-in-India fashion label specializing in urban prêt wear for men and women. Known for its minimalistic bravado, the brand seamlessly blends modern quirk with luxe elegance through sharp silhouettes, monotone palettes, and intelligent color blocking.Emblaze offers an inventive range of casual, semi-formal, and formal apparel designed for versatility and wearability—perfectly suited to the dynamic urban lifestyle. From subtle sophistication to bold statements, its eclectic collections cater to diverse age groups and style sensibilities, making it easy to transition from AM to PM with effortless chic.With plans to launch in leading fashion stores across India through a Shop-in-Shop format and a strong online presence, Emblaze is set to make its mark in the fashion retail landscape, delivering authentic, practical, and stylish clothing infused with its signature design language
Equiivalence / Equivalence is a fashion jewellery brand / supplier based in Ahmedabad, Gujarat, India. It deals in designer brass fashion jewellery, offering a variety of pieces including rings, earrings, necklaces, chains, chokers, ear cuffs, brooches, bangles, and bracelets. It positions itself in the designer / fashion jewellery space, more as a mid‑tier brand.Their collections often appear through retailers or jewel box curators, with items like gold‑plated or rhodium‑plated brass jewellery featuring nature inspirations (e.g. tree, foliage, floral motifs). The brand’s designs tend to combine decorative detailing with wearable statement elements.As a supplier, Equiivalence handles import-export operations, providing jewellery pieces to wholesale clients and stores beyond just direct retail customers. Some of their listed offerings suggest mass production capability with customization potential (e.g. different materials, plating, styles).Because public information is limited and inconsistent, it’s advisable to confirm details such as their design philosophy, sourcing practices, in‑house production versus outsourcing, and brand heritage. But broadly, Equiivalence appears as a modern, design-forward fashion jewellery brand with both retail and B2B presence.
Era Stories is a Kolkata‑based bijoux and designer jewellery label founded by Sayani Sinha. The brand weaves narratives into its designs, using mythological, celestial, and natural inspirations to create pieces that go beyond mere adornment.Its debut collection, Cosmic Voyage, drew on motifs from the universe, while later drops like Tides of Time explore themes of sea, sand, and the organic interplay of form and memory. The Goa‑inspired edit, for instance, features shells, palm trees, pearls, and 22k gold‑plated brass, with each piece named and mapped to a backstory.Era Stories leans into modular and multi‑way designs — many earrings, for example, can be worn in alternate configurations. Its production is based in Jaipur, and the brand emphasizes craftsmanship through karigars (artisans) in its making process.Overall, Era Stories positions itself at the intersection of storytelling and wearable art, appealing to consumers who see jewellery as a personal talisman and artistic expression, not just decoration.
