The Alternate is an Indian vegan fashion brand (based in Chennai) focused on designing and crafting cruelty free non leather footwear and accessories for men, including sneakers, boots, loafers, and bags. The brand positions itself on sustainability and ethical fashion, offering customizable options and innovative designs such as height increasing shoes and hand painted styles. It is PETA approved and uses CLRI tested faux leather materials, aligning with its mission of animal friendly products. The Alternate caters to modern style sensibilities while championing conscious fashion choices.
Theater is a contemporary fashion and lifestyle brand offering a curated range of stylish products including hosiery, bags, and fragrances that blend everyday comfort with modern design. The label emphasizes premium materials and thoughtful details from stretch fit nylon tights and synthetic fur accents to faux leather bags with functional hardware. They cater to fashion forward consumers who value versatility, quality, and expressive style in their wardrobe staples and accessories. With a focus on accessible yet refined essentials, the brand creates pieces that transition seamlessly from daily wear to elevated occasions. Their product mix highlights a blend of fashion and lifestyle across categories, appealing to diverse style sensibilities.
The Desi Soul is a handcrafted jewellery brand that celebrates India's rich artistic heritage through bold, bohemian inspired designs. The brand creates statement pieces using traditional materials and techniques such as brass, kundan, mirrors, wood, and handcrafted detailing. Drawing inspiration from regional crafts and folk aesthetics, its collections blend heritage craftsmanship with contemporary styling. The Desi Soul offers distinctive jewellery that embodies individuality, culture, and artisanal excellence.
The Gusto is an Indian fashion accessories brand known for its contemporary, handcrafted vegan bags and accessories that blend style with everyday practicality. The label focuses on cruelty free materials and thoughtful design, creating versatile pieces suited for work, travel and casual occasions. With a range that includes totes, shoulder bags, backpacks and wallets, The Gusto emphasizes quality finishes and modern aesthetics. Positioned as an accessible yet fashion forward choice, the brand caters to consumers seeking ethical alternatives without compromising on looks or functionality. Their commitment to vegan craftsmanship reflects a growing preference for conscious fashion in India.
The House of Ganges is an Indian lifestyle and accessories brand that creates stylish, everyday bags and accessories rooted in modern design and traditional craft. The label focuses on combining curated aesthetics with functional details, offering a range of vegan leather bags, handloom textile pieces, and thoughtfully finished essentials. With an emphasis on quality construction and cruelty free materials, the brand caters to conscious consumers seeking contemporary yet ethical fashion choices. The House of Ganges blends artisanal influences with versatile designs suited for work, travel and daily life, positioning itself as a conscious alternative in the accessories space.
The Print Pickle is a design led textile and lifestyle brand that celebrates original prints across fashion and home décor. The brand works with versatile fabrics and specialty textiles to create vibrant, artistic collections. With a strong focus on unique patterns and contemporary interpretations of traditional printing, it brings creativity and individuality into everyday products. The Print Pickle blends craftsmanship, playful design, and functional textiles to create pieces that add character to wardrobes and living spaces.
