IMWIP, founded in 2021, is a brand rooted in authenticity, vulnerability, and personal growth. It celebrates the idea that every individual is a masterpiece in progress—where flaws and scars tell stories of resilience and evolution. With this philosophy at its core, IMWIP creates a space that honors dreamers, seekers, and rebels, inviting them to embrace their journey and be part of a community that celebrates self-expression and courage.
Ikokoriko is a luxury made-to-measure fashion label based in New Delhi, India, renowned for its sustainable, sartorial, and seasonless creations. The brand offers a personalized couture experience, blending contemporary designs with traditional Indian craftsmanship. Each garment is meticulously crafted to reflect the unique story and style of the wearer, ensuring a perfect fit and timeless elegance.Ikokoriko's offerings include a range of bridal and occasion wear, characterized by intricate embellishments, luxurious fabrics, and a commitment to quality. The label's designs are available through their online platform, providing a seamless shopping experience for clients across India and internationally. With a focus on sustainability and ethical practices, Ikokoriko continues to redefine luxury fashion with its bespoke creations.
Imli Dana is an independent textile studio dedicated to preserving generational textile techniques and honoring the craftsperson’s labor. Specializing in hand knitting and patchwork, the studio creates carefully curated, meticulously sewn pieces. Imli Dana focuses on alternate textiles and objects crafted from regenerative materials and fabric scraps, producing sustainable creations designed to last a lifetime and beyond.
INKRITI is a contemporary lifestyle brand that bridges the gap between consumers and thousands of skilled artisans across India. The label creates #ConsciouslyCrafted unisex pieces, co-designed with care, celebrating the rich heritage of Indian handloom and handicrafts.Founded by an accountant and a designer who connected over their shared passion for traditional textiles, INKRITI aims to contemporize age-old crafts, making them accessible and relevant to modern lifestyles. Inspired by the Indian philosophy of sustainable thinking, the brand promotes awareness of community, culture, and craftsmanship.INKRITI’s vision is to create global recognition for India’s textile heritage, while its mission focuses on identifying traditional crafts, collaborating with artisans, and innovatively integrating these techniques into everyday products—ranging from clothing and accessories to home décor, DIY kits, and gifting items.
Irasva is a premium Indian fine jewellery brand established in 2019. Under the creative leadership of its founder and Chief Creative Director, Leshna Shah, the brand strives to merge traditional artistry with contemporary aesthetics, particularly through the use of diamonds, gemstones, and uncut Polki designs.The brand has achieved recognition in the Indian jewellery industry, notably earning the “Best Earring Design” award at the Indian Jeweller Design Awards 2024 for a piece from its Mosaique collection. Irasva also secured a runner‑up spot for “Best Bracelet Design” in the same event.One of Irasva’s hallmark collections, Mosaique, features intricate enamelwork using the French technique Plique‑à‑Jour, which produces a stained‑glass effect allowing light to pass through the coloured enamel. This demonstrates the brand’s commitment to craftsmanship and artistic innovation.In 2025, Irasva launched a bridal capsule named Rüh, drawing inspiration from Pichwai art with motifs of lotus, tree branches, and cosmic themes rendered in hand‑painted enamel. The collection is designed not only for brides but also for their close circle, blending heritage with wearable modern design.On the retail front, Irasva has expanded its presence across India. Its store count includes locations in Mumbai, Ahmedabad, and Hyderabad, with a notable flagship in Bandra occupying a two‑story space. The Mumbai expansion includes a second store in Borivali. The brand also integrates lab‑grown diamond lines of international partners in its newer flagship stores.To build consumer trust, Irasva jewellery is certified by the International Gemological Institute (IGI), affirming its commitment to quality and transparency.
IRTH is a premium handbag brand launched in October 2022 under the House of Titan. Designed to blend style with functionality, IRTH offers a diverse range of products, including work bags, totes, shoulder bags, slings, crossbody bags, clutches, and wallets. The brand emphasizes thoughtful design, aiming to address the everyday needs of modern women.In its first year, IRTH served over 100,000 customers across India, reflecting its growing resonance with its target audience. The brand is currently present in 136 large-format retail stores such as Lifestyle and Shoppers Stop and is also available online exclusively on Myntra.As part of its expansion strategy, IRTH plans to launch 25 new stores across India by FY25-26, targeting a total of 100 exclusive stores nationwide by FY28. The brand's commitment to quality and design has been further reinforced by its collaboration with Twinkle Khanna, who was appointed as its first brand ambassador in September 2025.
Ishhaara is an Indian fashion jewellery brand specializing in artificial and statement jewellery that blends traditional and contemporary aesthetics. Ishhaara offers a wide variety of pieces including bridal jewellery, oxidised designs, kundan and polki-inspired pieces, and everyday accessories for women.The brand positions itself as offering “luxury without the hefty price,” creating ornate and bold designs that appeal to customers seeking dramatic, eye-catching jewellery. It is especially known for producing celebrity-inspired collections and bridal sets. Ishhaara also emphasizes accessibility, offering free shipping across India on orders above a certain threshold, and aiming to serve a wide customer base.Founded in Chennai, Ishhaara is led by founder Dhara Chhatbar Bhansal, who started the brand to explore creative freedom beyond a traditional corporate job. Over time, it has built recognition through its distinct design signature, use of themes and motifs (such as temple jewellery or Victorian finishes), and presence on online retail channels.Though the brand leans heavily into artificial and fashion jewellery, it takes care to highlight craft details, material finishes, and visual appeal. Ishhaara continues to grow its reach in India’s designer jewellery market, catering to both bridal and everyday wear audiences.
At the heart of the brand lies the belief that there's an "it girl" in every woman—a powerful blend of style and substance, where sexiness stems from success, and confidence is shaped by both carefree detours and considered decisions. She is bold, self-assured, and unapologetically herself—living her story, her way.
