Shop Staple is a contemporary fashion label that emphasizes intentional design, quality craftsmanship, and timeless style. The brand is dedicated to creating garments that seamlessly transition from day to night, offering versatile pieces that cater to the modern individual's lifestyle. With a focus on clean design and honest materials, Shop Staple ensures that each product is crafted with attention to detail and durability.The brand's collection includes a range of clothing items such as tailored blazers, wide-leg pants, waistcoats, and dresses, all designed to provide a refined and polished look. By prioritizing quality and thoughtful design, Shop Staple aims to offer pieces that not only meet the aesthetic preferences of its customers but also stand the test of time in terms of style and wearability.Through its commitment to intentional design and quality craftsmanship, Shop Staple continues to redefine contemporary fashion, providing individuals with clothing that reflects both sophistication and practicality.
Thaan is a luxury lifestyle brand that bridges the rich heritage of Banaras’ handwoven textiles with contemporary fashion. Founded by Palak Shah, Thaan carries forward a legacy spanning over a century and four generations, supported by a community of more than 10,000 skilled artisans. The brand’s mission is to redefine traditional craftsmanship by recontextualizing Banarasi weaves into modern, fashion-forward designs.At the heart of Thaan’s offerings are meticulously handmade garments crafted from hand-loomed fabrics produced in the ancient city of Banaras. The brand’s collaborative design model allows it to work with innovative designers who are masters of their craft, resulting in contemporary silhouettes and modern wardrobe staples that originate from the looms of Banaras. Thaan’s approach celebrates the intricate craftsmanship of Indian artisans, recognizing the labor involved in preserving centuries-old techniques.Thaan’s collections, such as "The Kashi Edit," showcase the fusion of traditional textiles with contemporary tailoring, offering a tapestry of timeless luxury and artistic expression. By using traditionally made textiles, Thaan provides a new take on everyday wardrobe staples, supporting a community of endangered craftsmen and preserving the rich heritage of Banaras.
63East is a contemporary fashion label that embodies conscious luxury, blending timeless designs with sustainable practices. Founded by Sanjana and Ankit Bhuwalka, the brand is rooted in authenticity and aims to deliver handcrafted clothing that is both ethically produced and environmentally responsible. With a focus on versatility and longevity, 63East offers a collection of reimagined classics and functional silhouettes, rendered in a palette of soothing hues suitable for all seasons, trends, ages, and body types.The brand exclusively uses 100% organic cotton certified by the Global Organic Textile Standard (GOTS), ensuring that all fabrics are locally sourced and woven in India. Partnering solely with certified Fair Trade factories, 63East guarantees fair wages and safe working conditions throughout its supply chain. The brand's commitment to sustainability extends to its packaging, which is made from biodegradable and compostable corn starch, as well as its shipping practices, which aim to reduce costs and carbon footprint by shipping directly from the factory.63East's collections are designed to be trans-seasonal and versatile, with pieces that are tailored to flatter all body types. The brand offers a range of sizes from XS to XXL and provides custom sizing options to suit specific requirements. By creating high-quality essentials that are made to last, 63East ensures that its garments will be worn for a long time and won't end up in a landfill, aligning with its mission to promote mindful and sustainable fashion choices.
Shop Naymee is an Indian online fashion and accessory label that curates trendy, stylish pieces for women with a keen eye for contemporary design. Their collections include apparel like dresses, tops, sets, and also accessories such as bags and jewelry, all designed to complement each other for a cohesive look.The brand positions itself as offering both fashion-forward and wearable options, combining aesthetics with accessibility. With regular new drops, style edits, and an emphasis on what’s “in the moment,” Shop Naymee aims to be a go-to for modern, on-trend wardrobes in India.
Shriya Som is a luxury fashion label founded by Shriya Bhupal, an Indian designer based in Hyderabad. Introduced to the world of creative arts and luxury fashion at a young age, she developed an appreciation for intricacy and craftsmanship in every creation. Shriya completed her formal design education at the New School of Design, Parsons, New York, and is currently pursuing a master's degree at the London School of Fashion. Her eponymous brand reflects her keen observation of the world around her and is inspired by opulence in all forms of design.Shriya Som's collections are characterized by a blend of traditional and contemporary elements, featuring surface textural embroideries, embellishments, and layers of wistful tones and spirited contrasts. Vibrant florals, luxurious textures, rich embellishments, intricate embroidery, and draping techniques, along with three-dimensional accents, bring an innovative, modern interpretation to couture. The brand's design philosophy emphasizes quality craftsmanship, attention to detail, and a commitment to sustainable luxury.The Shriya Som team comprises a highly skilled, vibrant, and compassionate group, including local artisans and tailors, design, marketing, and management representatives. Every member contributes to the creative process, from the skilled finesse of the tailors to the efficiency of the in-store associates. The brand encourages new talent through internships and collaborates with upcoming artists for photoshoots, fostering a dynamic and inclusive creative environment.With a global appeal, Shriya Som's label is favored by women who appreciate a contemporary yet rooted approach to fashion. From the heartlands of India to metropolitan cities and international markets, the brand has garnered recognition for its exquisite fit, finish, and construction.
431-88 by Shweta Kapur is a luxury women's ready-to-wear label founded in 2012 by designer Shweta Kapur in New Delhi. The brand is known for its modern reinterpretation of traditional Indian silhouettes, blending fine tailoring with a minimalist aesthetic to create pieces that are both sensual and sophisticated.431-88's collections cater to the modern, confident, and free-spirited woman, offering a range of garments that seamlessly transition from everyday wear to formal occasions. The brand's designs are characterized by their refined ease and attention to detail, drawing inspiration from contemporary culture and the lives of India's urban women. Notable collections include "9-6," "Enfant Terrible," "Popsicle," and "Pause & Reflect," among others.The label has been endorsed by several celebrities, further solidifying its presence in the fashion industry. 431-88's commitment to craftsmanship and innovative design continues to resonate with women seeking luxury fashion that is both modern and rooted in tradition.
Sian Stores is an Indian jewellery label that crafts expressive, handcrafted pieces designed to showcase personality and elegance. Their collections include earrings, bracelets, necklaces, rings, and hair accessories, organized into themed lines such as Ageless Euphoria, Gleaming Gold, Blissful Colours, Dreamy Escape, and Sunshine. Sian positions itself as an accessible luxury brand, with price points like ₹1,980 for their Gold Chunky Ring and ₹5,560 for drop earrings. Free shipping on prepaid orders and a 10 % discount are part of their customer-friendly approach. Founded with a vision of celebrating expressive, fluid style, the brand describes Sian as “an escape from reality” and an outlet for personality through jewellery.
Design Philosophy and AestheticTytler's design philosophy is rooted in non-conformity, emphasizing bold structures, sharp cuts, and a penchant for glamour. His collections seamlessly blend Western and traditional Indian elements, incorporating luxurious fabrics such as silk, crepe, and leather. Signature features include intricate crystal embellishments, fine thread work, and unique appliqué techniques. The brand's menswear line caters to the modern metrosexual, offering structured cuts and vibrant colors that fuse classic styles with contemporary flair.Global Presence and RecognitionThe brand has garnered international acclaim, showcasing collections at prestigious venues like the Eiffel Tower in Paris and The Taj Pier in New York. Tytler's designs have graced the red carpets of events such as the Emmy Awards and the People's Choice Awards, worn by celebrities including Kunal Nayyar and Neha Kapur. His clientele features prominent figures like Priyanka Chopra, Jacqueline Fernandez, and Aditi Rao Hydari, among others. The label's reach extends globally, with a presence in cities like New York, London, Dubai, and Tokyo, and is available on international platforms like Pernia’s Pop-Up Shop and Strands of Silk.Commitment to CraftsmanshipTytler's dedication to craftsmanship is evident in his meticulous attention to detail and innovative design techniques. His creations are celebrated for their artistic expression and wearable luxury, appealing to individuals who value sophistication and individuality in fashion.
