RARA AVIS positions itself as a forward-looking fashion brand that seeks recognition for its design philosophy rather than conventional forms and notions. With a vision rooted in intrinsic Indian craftsmanship and contemporary expression, the brand embraces a bold, almost chaotic creative energy that fuels its distinct identity.Leather remains central to its design language, establishing RARA AVIS as a label of unique sensibilities and global ambition. With timeless philosophy and modern execution, the brand aspires to become a wardrobe essential for fashion lovers worldwide.
The House of Rare, founded in 2015 by Mr. and Mrs. Poddar, is a pioneering force in the Indian fashion landscape. With a vision to celebrate individuality and challenge societal norms, the label has expanded into three distinctive brands—Rareism for women, Rare Rabbit for men, and Rare Ones for children—redefining fashion for the entire family.Proudly Made in Bharath, the House of Rare is deeply committed to showcasing India’s rich heritage and artistry. Every creation is crafted within the nation, reflecting a blend of contemporary style and cultural pride.
Raw Mango is a design house that draws from the colors, philosophies, and cultures of India to create a distinctive voice, questioning place and perspective through design. Founded in 2008 with roots in craft and community, its journey began as an exploration of the possibilities of handloom.Working closely with karigars across Rajasthan, Madhya Pradesh, West Bengal, and Varanasi, Raw Mango continues to innovate upon centuries-old skills. Through its saris, garments, and objects, the brand redefines traditional textiles while shaping a contemporary aesthetic vocabulary that sparks new conversations in textile and culture.
Reema Anand is a fashion label rooted in thoughtful craftsmanship and conscious design. The brand offers a mix of gowns, dresses, and eclectic pieces, all created with timeless appeal and multiple wearability in mind.Rejecting the conventional fashion calendar, Reema Anand embraces a made-to-order approach—minimising waste, avoiding mass production, and prioritising sustainability. Each creation is more than just clothing; it reflects a lifestyle choice that values quality, individuality, and responsibility.
Reign was founded to fill the gap for homegrown contemporary fashion labels in India. Created by women for women, the brand draws inspiration from the modern Indian woman—classy, confident, and charismatic. Reign offers a dynamic collection of casual and contemporary wear designed to let her personality shine, celebrating her power and presence in every design.
Reistor was founded to address the urgent need for sustainability in the fashion industry. Focused on ethical and minimalistic fashion, the brand creates timeless, transformative pieces while prioritizing social and environmental responsibility. By using sustainable fabrics like hemp, biodegradable trims, and compostable packaging, Reistor reduces environmental impact and encourages conscious consumption. More than just a label, Reistor is a movement, inspiring individuals to embrace ethical fashion as part of everyday life.
Renasci, founded in 2009 by Ritika Arya Jain, is a contemporary fashion label rooted in innovation, structure, and thoughtful design. After completing her undergraduate studies in Fashion Design at the University College of Creative Arts, U.K., and a Master’s in Design Management for the Fashion Industries at the London College of Fashion, Ritika returned to her hometown to bring her vision to life. Drawing inspiration from architectural fashion and designers like Hussein Chalayan and Viktor & Rolf, Renasci specializes in drapes and structured silhouettes that flatter diverse body types with subtle drama and elegance.Starting with a single machine in her bedroom, Ritika has grown Renasci into a dedicated team of 25, each contributing to the brand’s mission of delivering high-quality, contemporary fashion. The label emphasizes sustainable practices, producing limited quantities to avoid waste while using long-lasting, premium fabrics. Renasci offers modern, architectural designs at accessible prices, bringing a fresh perspective on structure and drape to the Indian fashion landscape.
