Pocketful Of Cherrie is a luxury clothing brand redefining fashion for both men and women, blending uncompromising quality with innovative design. The brand is particularly distinguished by its commitment to functional pockets in women’s garments—addressing a longstanding gap in fashion without compromising elegance or fit.Each piece reflects a careful balance of style, ergonomics, and flattering silhouettes suitable for diverse body types. From sophisticated evening wear to chic casual attire, the collection combines fashion-forward aesthetics with practicality, ensuring versatility for every occasion.Beyond clothing, Pocketful Of Cherrie represents a movement of empowerment and self-expression, prioritizing exceptional craftsmanship, premium materials, and timeless designs. The brand seamlessly merges luxury with functionality, offering inclusivity alongside opulence, and setting a new standard for modern fashion—one pocket at a time.
Polite Society is a contemporary fashion label founded in 2020 by Surmai Jain, a former graphic designer who returned to her hometown to start anew. During the pandemic, she taught herself pattern-making and launched her first collection from a small production unit in Jaipur.Since then, the brand has moved to Mumbai, establishing its own ethically run production space that prioritizes local sourcing and careful craftsmanship. Rooted in Surmai’s cross-cultural upbringing in India and Armenia, Polite Society aims to create space for individuality, empowering people to feel their most authentic selves. The brand emphasizes thoughtful design, subtle detailing, and timeless pieces that serve as wardrobe investments beyond fleeting trends.
Pooja Rajgarhia Gupta is a fashion designer known for her vibrant, contemporary approach that blends traditional Indian aesthetics with modern design. A 2010 graduate of the National Institute of Fashion Technology, Delhi, she launched her eponymous label in 2018.The label is recognized for its innovative reinterpretation of Indian motifs, incorporating geometric surface textures into fluid silhouettes. Her collections offer a refreshing alternative to heavy traditional clothing, featuring playful silhouettes, bold colors, intricate handwork, foiling, printing, and striking geometric patterns, making each piece both modern and rooted in heritage.
Pooja Zaveri is a Mumbai-based designer, couturier, and costume stylist who launched her eponymous label in 2019. A 2016 graduate of BD Somani, she has built a brand celebrated for its fusion of Indian aesthetics with modern, globally-aware design, blending western sensibilities into traditional silhouettes.Known for intricate appliqué work, versatile silhouettes, and timeless pieces, the label embodies elegance, sophistication, and contemporary style. Pooja’s designs are tailored for the modern Indian woman, reflecting a bold, experiential approach while prioritizing practicality and ease.Since its inception, the brand has released multiple acclaimed collections, and today operates across both online and offline retail spaces, establishing Pooja Zaveri as a notable name in fashion and a visionary entrepreneur.
Poppi is a contemporary fashion brand that brings global high-street trends to the modern woman. Designed for every occasion—holidays, work, brunch, or a lazy Sunday—its pieces are effortlessly chic, feminine, and playful, blending elegance with everyday practicality.The brand is committed to sustainability, evolving its supply chains and manufacturing processes to ensure style that is both guilt-free and socially responsible, while adding thoughtful, timeless pieces to women’s wardrobes.
Founded by Prerna Mehra at the young age of 17, the label was born from a vision to create pieces that embody love, freedom, and power. Blending tradition with modernity, the brand finds its essence in contrasts—the mystery of black and the simplicity of white, the fluidity of chiffon and the structure of silk, the heritage of sarees and the boldness of denim.At its core, Label Prerna Mehra reimagines traditional Indian silhouettes for the modern millennial woman. This philosophy led to the creation of the label’s iconic ruffle saree—designed to be effortlessly draped and even danced in, making it accessible to all women, whether or not they’ve worn a saree before.The brand also champions versatility through innovative gowns and jumpsuits, designed to be detached and worn as separates, offering endless styling possibilities.More than a fashion label, Label Prerna Mehra is a family—inviting women everywhere to celebrate individuality, strength, and style.
PRERTO is an Indian luxury accessories and jewellery label founded by Prerna Agarwal. It operates at the intersection of tradition and modernity, offering handcrafted statement jewellery that can be effortlessly blended with both ethnic and western looks.The brand’s portfolio spans necklaces, earrings, rings, bracelets, headgear, and accessories including bags and footwear. PRERTO emphasizes premium materials—such as 24K gold or rose gold plating, semi‑precious stones, Swarovski elements, enamel work, and intricate bead detailing—and ensures that each product is nickel‑ and lead‑free.Headquartered in Mumbai, PRERTO manages a direct e‑commerce model and maintains a selective physical retail presence. Its in‑house design and craftsmanship enables the brand to deliver bold, timeless pieces that reflect a blend of heritage influences and contemporary aesthetics.
Asra Syed, a Mumbai-based fashion designer, launched her label ASRA in 2018. Since its inception, the brand has made a mark in the fashion and styling industry with its creative vision and distinctive designs.Specializing in customized wedding ensembles, ASRA combines traditional charm with contemporary aesthetics. The label’s enchanting bridal wear is celebrated for its intricate craftsmanship and delicate embroidery, designed to enhance the beauty of every bride on her special day.From classic ethnic and royal bridal wear to uber-stylish western outfits, ASRA offers a versatile catalogue of custom-made creations. Each piece reflects luxurious design and artistry, leaving clients captivated by its unique detailing and timeless elegance.
