OG For Real was founded by a visionary duo who, much like Daft Punk, prefer to keep their identities under wraps, focusing instead on revolutionizing Indian fashion. Recognizing the need for authentic evolution beyond generic styles, OG For Real draws inspiration from street culture and the elemental forces of land, sea, fire, ice, and air—channeling the Real G within every individual.The brand has made a meaningful impact by inspiring people to embrace clothing that truly represents who they are, their beliefs, and the change they aspire to bring. OG For Real aims to be the flagbearer of India’s streetwear movement and cultural shift, inspiring not only the nation but the world, with the support of all the OGs.Join the journey. Be the Real G.
Ophaneen is a contemporary fashion brand that focuses on crafting elegant, modern apparel with a strong emphasis on quality and design. The brand combines traditional craftsmanship with modern aesthetics to create pieces that are both stylish and wearable. Ophaneen's collections often showcase clean lines, sophisticated cuts, and attention to detail, appealing to individuals who appreciate understated luxury and timeless fashion. The brand is committed to using sustainable practices and materials, promoting responsible fashion without compromising on style.
Octonov Studio is a contemporary Indian jewellery brand known for its playful yet refined designs that blend modern aesthetics with everyday wearability. The brand specializes in demi-fine jewellery crafted from sterling silver 925, 14k gold-plated brass, and adorned with high-quality zirconia stones. Octonov's collections feature a diverse range of pieces, including stackable rings, enamel-coated bands, minimalist necklaces, and personalized items, catering to a wide array of personal styles and occasions.A standout feature of Octonov Studio is its emphasis on customization and personalization, offering customers the opportunity to create bespoke pieces that reflect their individual tastes. The brand's "Letter Shop" collection allows for the creation of personalized jewellery, adding a unique touch to each piece.Octonov Studio's commitment to quality and design has garnered attention among jewellery enthusiasts. Customers appreciate the brand's ability to provide luxurious jewellery options that are both accessible and reflective of contemporary design trends. The brand's offerings are particularly popular for daily wear, gifting, and special occasions, where intricate designs and vibrant colors are highly sought after.With a focus on craftsmanship and customer satisfaction, Octonov Studio continues to establish itself as a prominent name in the realm of modern jewellery.
Founded in 2018 by two sisters, this brand finds charm in the eccentric and real—in the known and unknown, the old and forgotten. At its heart lies a belief that handcrafted objects carry the soul of the artisans who create them, telling stories that are uneven, outnumbered, and wonderfully odd. This is an ode to those stories, to you, to me, and to them.The brand is a delicate balance of contrasting elements—each piece an embodiment of structure and fluidity. It explores Indian textiles and handwork through a contemporary lens, celebrating everything bizarre and beautiful with a quiet luxury that reveals the touch of the human hand in every detail.Rooted deeply in textiles and craftsmanship, the narrative begins in the small villages of India, where handwoven fabrics are crafted by elder generations of weavers from family-run traditions. Working closely with craft clusters across the country, the brand sustains the authenticity of these crafts. Every piece is made from high-quality natural and handwoven fabrics, resulting in simple, unpretentious designs enriched by human touch at every stage.The brand honors the small, mindful acts that make a difference—be it a handmade brass button or a handwoven silk dress personalized with embroidery. Each creation tells a beautiful story through clothing.With artisans at its core, the brand champions a mindful future for fashion. It embraces traditional arts like Bandhani, tie-dye, and crochet, transforming them into garments that carry soul and meaning. True luxury, for this brand, is about stories and the human touch woven into every piece—a philosophy reflected in the quiet meditation of their work atelier.
Rutu Neeva is a fashion label distinguished by its minimalistic and contemporary design philosophy, deeply rooted in femininity. The brand strives to achieve the perfect balance between understated glamour and luxury, defining its unique identity with every creation.Founded in 2014 by siblings and designers Rutu and Neeva, the label was born from a lifelong passion for fashion nurtured in childhood. Growing up playing dress-up in their mother’s wardrobe, they inherited a unique sense of style that inspired them to bring their dream fashion label to life.Rutu’s love for fashion led her to study Luxury Brand Management in Paris after completing her Master’s degree in Management. Meanwhile, Neeva graduated from S.N.D.T. University, Mumbai, with a degree in Apparel Manufacture and Design. Her exceptional talent earned her multiple awards for her graduating fashion show “Chrysalis,” including the coveted “Collection of the Year.” Following her graduation, Neeva honed her craft by working alongside veteran designers Abu Jani & Sandeep Khosla.Over the years, Rutu Neeva has evolved steadily, growing from strength to strength while remaining true to its signature minimal design aesthetic.
OFRIDA draws inspiration from the universal theme of the abstract expressionist movement. Through hand-painted stories, the brand celebrates the individual in her entirety—complete, free, and ever-expanding. Each piece is thoughtfully created to honor the movement and spirit within every wearer. OFRIDA hopes that you love and wear their outfits as much as they have loved creating them.
The Ohaila Khan brand embodies the evolving values of contemporary women, drawing inspiration from architecture, culture, nature, and travel. It caters to those who appreciate quality, craftsmanship, and view their sartorial choices as an expression of their personality.Committed to constant reinvention, the brand ensures that each collection reflects fresh inspiration and themes while remaining true to its core vision and aesthetics. It focuses on innovating nontraditional embroidery techniques and silhouettes, merging them with neo-traditional elements to create the perfect balance for contemporary festive wear.Ohaila Khan’s bridal couture process is unparalleled. The brand collaborates closely with brides to craft bespoke bridal outfits that become cherished heirlooms. By deeply understanding each bride’s unique influences and personality, and employing embroidery and handwork techniques rarely seen in the Indian market, the brand creates awe-inspiring lehengas. Their mission is to translate global couture sensibilities into exclusive bridal wear that is unique, handcrafted, and impossible to replicate or mass-produce.
Oh KU is a women-led brand based in the Kumaon region of Uttarakhand, India, dedicated to promoting cultural sustainability and empowering marginalized communities. The brand specializes in handcrafted knit and crochet garments, emphasizing unisex designs that celebrate vibrant colors and diverse gender expressions. By distancing itself from commercial pressures, Oh KU focuses on sustainable production methods and offers workshops to teach others how to create their own clothing from scratch. Through these efforts, the brand not only provides long-term livelihood opportunities for artisans but also highlights the rich artistry of the region.
